NatureFresh Farms‘ new Unveiled Mini Cucumbers are cucumbers that offer a new look and extra crunch, according to the Leamington, Ontario-based produce company. With their “pale complexion and refreshing flavor,” NatureFresh Farms recommends the mid-size cucumbers for snacks or appetizers.
NatureFresh Farms, a year-round provider of fresh produce, seeks to create new products that stand out in flavor, quality and appearance, conducting greenhouse trials to develop them.
NatureFresh Farms says it sees “tremendous growth potential” for retailers in North America on the entire cucumber segment.
“Retailers are always looking for exciting innovations and new ways to drive categories, sales and enhance the flavor offering for their consumers. Until now, most of the seed variety innovation has revolved around the tomato category. Our new Unveiled Mini Cucumber will help deliver some excitement for consumers and retailers alike,” said Matt Quiring, executive retail sales account manager. “When our discovery team first saw the Unveiled Mini Cucumber, we were attracted to the unique complexion of the product, however after tasting it, we knew instantly that there was something more to it than just looks and wanted to take this variety to the next level and go to market.”
“This is the crunchiest cucumber you’ll ever taste,” said Taylor Bailey, a registered dietitian. “Cucumbers are high in water, and a source of fiber and antioxidants, which makes them ideal for healthy snacking while standing out with its seemingly invisible skin and delicious crunch. The Unveiled Cucumbers are definitely a dietitian-approved snack.”