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‘King Of Wines’ Barolo Reserva Debuts At Lidl’s Italian Wine Fair

Lidle Italian Wine Fair

Lidl debuted the ‘King of Wines:’ its private label Barolo DOCG Riserva 2012 on July 24, as part of its Italian Wine Fair. It is available for $13.99, with Lidl’s limited-time mix and match case deal. Wine enthusiasts can save on Lidl’s unique Italian wines with 30 percent off mix and match bottles when purchasing six or more.

With its U.S. headquarters in Arlington, Virginia, Lidl is the only U.S. grocery store to have a dedicated Master of Wine, the most prestigious title in the world of wine. Adam Lapierre, who has tasted more than 12,000 wines to curate Lidl’s unique range, said, “Barolo Riserva regularly fetches prices of $150 or more, so Lidl’s limited-time promotion offers incredible savings. I’d recommend stocking up on a few bottles and opening one every six months to get a true sense of the wine’s evolution.”

Barolos come from the Nebbiolo grape variety, which is known to be pale in color and high in tannin and alcohol. Hailing from the famous wine making region of Piedmont, Northern Italy, Barolo must be aged for five years according to Italian law, making it a very age-worthy wine.

Often, wine drinkers tend to move toward crisp whites and sweet rosés in the summer months, but Lapierre challenges that notion and recommends maintaining Lidl’s Barolo Riserva at 65 degrees and serving it with grilled meats with garlic or herb flavors.

In addition to a selection of high-quality Italian wines, Lidl is introducing 40-plus imported Italian delicacies to U.S. stores. Stand-outs include a new Tomato-Mozzarella Bratwurst ($3.99), a creative twist on traditional Italian spumoni ($1.99) and a Burrata Pizza ($3.49). According to Lapierre, the Tomato-Mozzarella Bratwurst is a great for pairing with the Barolo Riserva, resulting in two perfect Italian additions to any summer barbecue.  

Other Lidl Italian Week products include:

  • Bianco IGT Veneto, $6.29 with mix and match case deal. Interesting aromas of ripe peach, lychee and honey. Intense on the palate, with rich fruit flavors;
  • Layered Ice Cream, $1.99. This creative twist on traditional Italian spumoni features layers of rich and creamy ice cream with thin flakes of chocolate;
  • Vegetable Pizza, $3.99. This wood fired pizza features grilled veggies, broccoli and provolone;
  • Speck Alto, $3. This traditional thin sliced ham is smoked and aged, which gives it a deeper, more intense flavor than prosciutto di Parma; 
  • Sardinian Crispy Snacks, $1.99. These traditional snacks from Sardinia come in two flavors: onion and pizza;
  • Giant Cerignola Olives, $1.99. Also known as “Bella di Cerignola,” these olives are very large, mild in flavor and imported from the southeastern Italian region of Apulia, just above the “stiletto heel.” The climate and soil provide the perfect conditions for these unusually large olives to grow;
  • Extra Virgin Olive Oil from Italy, $4.99. Imported from the Italian shores, this authentic extra virgin olive is ideal for cooking, dressings and dips.

Lidl operates 10,800 stores in 29 countries, offering customers the highest quality fresh produce, meat, bakery items and a wide array of household products at the lowest possible prices.

About the author


Treva Bennett

After 32 years in the newspaper industry, she is enjoying her new career exploring the world of groceries at The Shelby Report.

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