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Food Lion Completes $40M Investment In 23 Virginia Stores

Food Lion Virginia stores
Food Lion store manager restocks local produce inside Timberville, Virginia, store.

Food Lion is reopening 23 stores in 14 towns and cities throughout the greater Charlottesville, Harrisonburg, Virginia, markets on Wednesday, July 31.

The company made a significant $40 million capital investment in its 23 area stores earlier this year, which included remodeling the stores, hiring 400 additional associates and giving back to local communities.

“Food Lion has nourished our neighbors in the greater Charlottesville, Harrisonburg community for 37 years, and we’re excited to bring these improvements to our 23 local stores,” said Meg Ham, president of Food Lion. “We’ve created a new grocery shopping experience through the significant investments in our stores, associates and communities. From our expanded variety and product assortment, newly reorganized stores, to a more efficient check-out experience, every change we’ve made will make it easier for our customers to find the quality products they have come to expect from Food Lion. When coupled with our weekly sales and promotions, customers will see that we have made it easier for them to nourish their families with healthy foods on a budget.”

Each store will open to the public at 8 a.m. on July 31, following a 7:45 a.m. ribbon-cutting ceremony. As part of the celebration, the first 100 customers in line will receive a Food Lion reusable grocery bag, a Food Lion branded apron and a $10 gift card. One shopper will get a $250 card. Also, later that day at 5 p.m., Food Lion will be giving another round of $10 gift cards to the first 100 customers in all 23 stores.

Among the changes customers will see:

  • Expanded variety and assortment across all departments relevant to customers in each store, such as more local produce in the “Local Goodness” section, an expanded variety of craft beer, limited reserve wines and more local, natural, organic and gluten-free items;
  • An abundant selection of fresh produce and meat backed by Food Lion’s double-your-money-back guarantee and a larger selection of Nature’s Promise beef, pork, poultry, milk, eggs, bottled water, cereal, coffee and other items. Nature’s Promise is Food Lion’s brand of wholesome and organic products made with no artificial flavors, preservatives or synthetic colors;
  • Two stores will have walk-in produce coolers designed to keep produce fresher, longer. These stores are in the towns of Ruckersville, located at 136 Cedar Grove Road, and Charlottesville, located at 32 Mill Creek Drive;
  • Hand-battered chicken as well as a greater selection of easy and affordable complete meals for families and a wider variety of grab-and-go items and pre-sliced deli meats and cheeses, which are sliced fresh daily and available for customers to pick up without waiting in line;
  • A more efficient checkout process, making it easier to get in, out and on your-way.

Also, consistent with Food Lion’s focus on fighting hunger in its local communities through Food Lion Feeds, the company is partnering with Blue Ridge Area Food Bank and its agencies for a $23,000 commitment to improve capacity for local agencies so they can assist more hungry families.

Food Lion now has remodeled 80 percent of its network of more than 1,000 stores across its 10-state operating area in the Southeastern and Mid-Atlantic states.

Based in Salisbury, North Carolina, since 1957, Food Lion employs more than 63,000 associates. Through Food Lion Feeds, the company has donated more than 500 million meals to individuals and families in need since 2014. Food Lion is a company of Ahold Delhaize USA, the U.S. division of Zaandam-based Royal Ahold Delhaize Group.

About the author

Treva Bennett

After 32 years in the newspaper industry, she is enjoying her new career exploring the world of groceries at The Shelby Report.

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