Pinky Swear Foundation is a national charitable organization that supports children with cancer and their families.
The annual Hy-Vee Pinky Swear Register Round Up gives customers the opportunity to donate at checkout by rounding up their purchase to the nearest dollar, or other amount. The money raised will provide assistance for basic needs and experiences that create emotional support to impacted families. This assistance includes non-medical expenses like mortgage and rent, transportation, utilities, gas cards and food.
“During the last four years, Hy-Vee has served as an outstanding community partner,” said Erica Campbell, executive director of Pinky Swear Foundation. “We are grateful to continue this annual fundraising event and encourage customers to visit their local Hy-Vee from Aug. 1-18 and donate. No matter if it’s a first-time donation or repeat donation, every amount makes a difference in the lives of kids and their families.”
Hy-Vee Inc. is an employee-owned corporation operating more than 260 retail stores across eight Midwestern states with sales of $10 billion annually. Hy-Vee ranks in the Top 10 Most Trusted Brands and has been named one of America’s Top 5 favorite grocery stores. The company has more than 80,000 employees.
Founded in 2003, Pinky Swear Foundation is a national 501c(3) nonprofit headquartered in Edina, Minnesota, committed to helping children with cancer and their families with financial and emotional assistance. Pinky Swear Foundation activities include a variety of community engagement and fundraising events around the nation, raising more than $15.5 million to-date.