Kraft Heinz, in collaboration with Oprah Winfrey, has added O, That’s Good! Frozen Skillet Meals to the brand lineup. This is the fourth category from Mealtime Stories LLC, the joint venture between Kraft Heinz and Oprah Winfrey, which includes refrigerated soups, sides and frozen pizza.
“Comfort food gets a bad rap, but not anymore,” said Winfrey. “With my skillets, there’s a twist of veggies in the sauce, but they taste so good you’d never know the difference. These are inspired by my dinnertime favorites and you’re going to love how easy they are to make.”
“We are welcoming our consumers back to the comfort food they love with a unique twist of veggies and high-quality ingredients,” said Christopher Urban, head of Mealtime Stories at Kraft Heinz. “We’re excited to enter the skillet category with O, That’s Good! and make dinner delicious and easy.”
Mealtime Stories will support O, That’s Good! Frozen Skillet Meals with a marketing campaign, including a new national TV ad featuring Winfrey.
O, That’s Good! Frozen Skillet Meals are available nationwide in six varieties: Chicken Alfredo, Chicken Margherita, Southwest Style Chicken & Penne, Italian Sausage & Rigatoni, Garlic Chicken & Potatoes and vegetarian-friendly Three Cheese Tortellini. All are made with quality ingredients, including antibiotic-free chicken and natural sausage and have no artificial flavors, preservatives or dyes. Along with skillets, O, That’s Good! is extending its pizza line to include three new frozen thin-crust pizza options with a twist of cauliflower in the crust: BBQ Chicken, made with antibiotic-free chicken, Margherita and White.
The Kraft Heinz Co. Foundation intends to make annual donations on behalf of Mealtime Stories to these charities until the joint venture becomes profitable.
Kraft Heinz is a global food and beverage company with 2018 net sales of approximately $26 billion.