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Kathy Ireland, NatureZway Partner On Eco-Friendly Cleaning Products

Kathy Ireland Worldwide
Kathy Ireland

NatureZway has partnered with Kathy Ireland Worldwide (KIWW) for a line of sustainable home cleaning products made of bamboo and other renewable materials. 

The new collaboration between KIWW and NatureZway will bring to market a wide range of environmentally sustainable products for the home that are free of chemicals, are kid and pet friendly, and are never tested on animals.  

“We could not be happier for this new collaboration with NatureZway,” said Kathy Ireland, chair, CEO and chief designer of KIWW. “Since the inception of our company, our aim has always been to bring to market the best possible products, the safest products for all family members, including the four-legged ones, and at affordable prices. In recent years, our company has adopted a Millennium Development Goals strategy, formulated with the sole purpose of improving the lives of people in our country and around the world. Through this partnership, making available to our customers all-natural, environmentally-friendly cleaning products, helps us to continue fulfilling our goal of ensuring environmental sustainability.”

NatureZway Founder and CEO Sean Solouki said his company is honored to partner with KIWW.

“This important new association will mark a significant milestone in the evolution and diversification of NatureZway as an innovator in the eco-friendly products industry and I look forward to a highly successful and highly-rewarding relationship with Kathy and her incredibly talented and creative team in the years ahead,” he said.  

Based in Los Angeles, NatureZway offers a diverse line of home and pet cleaning products created to help protect the planet, outperform the competition and cost only a fraction more than conventional products, a rarity in the green category.

NatureZway products include bamboo-based perforated towels so absorbent and durable that each sheet can be hand-rinsed up to 100 times; aroma-free two-ply bath tissues that are soft but strong; compostable trash and pet waste bags; and a variety of sponges, brushes and floor wipes that “clean far better and last far longer than their conventional counterparts,” according to the company.

KIWW is listed as one of the most powerful brands in the world by License Global Magazine. Kathy Ireland is named one of the 19 most influential women in licensing by License Global magazine and according to Fairchild Publications, she is one of the 50 most influential people in fashion. Ireland and KIWW support many non-profits including YWCA Greater Los Angeles, for which she is an ambassador—Dream Foundation, Providence Educational Foundation, 911 for Kids/AEF and St. Jude Children’s Research Hospital. Ireland is named an ambassador for the Elizabeth Taylor AIDS Foundation.

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Treva Bennett

After 32 years in the newspaper industry, she is enjoying her new career exploring the world of groceries at The Shelby Report.

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