New Zombie Skittles candies will be available this Halloween in five flavors, but there is a twist. Among the fruity flavors of Petrifying Citrus Punch, Mummified Melon, Boogeyman Blackberry, Chilling Black Cherry and Blood Red Berry, the consumer will not know which one may have the repulsive taste known as rotten zombie.
Hidden beneath the candy shell of select pieces in the pack is a rotten zombie flavor that will reveal itself only once the consumer has started to chew. It is said to be a disgusting taste experience.
“Our fans love Skittles not just for its delicious fruity flavors, but for the irreverence and sense of humor for which the brand is known,” said Rebecca Duke, senior brand manager for Mars Wrigley U.S. “This Halloween, we wanted to give our fans the ultimate rotten twist on the candy they know and love, challenging them to test their bravery over a bag of Zombie Skittles.”
Skittles Candy is daring fans to take part in the #DareTheRainbow Challenge. Fans are encouraged to gather a group of friends, record their experience as they taste the hidden zombie flavor and share on Instagram using #DareTheRainbow and @skittles.
Zombie Skittles will be available in major retailers across the U.S. in Share Size, Lay Down Bag and Fun Size Bag.
Mars is a family owned business headquartered in McLean, Virginia, and operates in more than 80 countries.