Day One currently is available in lemon flavors; additional flavors are expected to be introduced later this year. The CBD-infused sparkling water is available for purchase at a variety of retail locations nationwide and at dayonecbd.com.
“Day One is a perfectly balanced sparkling water that is infused with 20mg of broad-spectrum CBD with a splash of lemon fruit juice. We only use all-natural ingredients and our waters have zero calories, zero carbs and no added sweeteners. Day One is an extremely dynamic beverage that you can enjoy anytime, whether you are living your best life or recovering from it,” said Chris Clifford, CEO of Natural Hemp Co., the Los Angeles-based parent company of Day One.
CBD is non-intoxicating. It is a hemp-based extract adaptogen with a number of potential health benefits, including increased energy levels, pain relief, improved focus and anxiety relief. While CBD is effective in inhalable and edible forms, the CBD-infused water is much easier for the body to absorb, making for a more effective, hydrating and faster-acting experience.
The company will be supported in the market by an integrated 360 media and marketing campaign, including social media marketing, event sponsorships, brand collaborations and popup shops.