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SEG Stores Raising Money For American Heart Association

American Heart Association + SEG

Last updated on June 13th, 2024 at 06:36 pm

Southeastern Grocers Inc. (SEG), the Jacksonville, Florida-based parent company of Bi-Lo, Fresco y Más, Harveys Supermarket and Winn-Dixie, is joining in the fight against heart disease and stroke alongside the American Heart Association. Throughout the month of August, the company is participating in the American Heart Association’s fundraising campaign, called Life Is Why We Give.

Now through Aug. 27, customers can round up their purchases to the nearest dollar or make a donation at the register. Each dollar raised will help in preventing heart disease and stroke.

Elizabeth Thompson, EVP and chief people officer for SEG, said, “Southeastern Grocers cares passionately about health and wellness and is committed to putting our customers, associates and communities at the heart of everything we do. The first step in the fight against heart disease is education, and we are dedicated to helping cultivate healthier neighborhoods in the areas we serve through our partnership with the American Heart Association.”

Amber Wilson, executive director of American Heart Association–First Coast, said, “The American Heart Association is committed to fighting heart disease and stroke and improving the quality of life for all Americans. Our work would not be possible without the generous support of committed companies like Southeastern Grocers who provide donation opportunities to their customers through the American Heart Association’s fundraising campaign, Life Is Why We Give. This campaign provides a force multiplying our ability to raise funds critical for research, education and prevention programs to create a world of longer and healthier lives.”

Southeastern Grocers will continue to help customers take control of their health and increase awareness of heart disease and stroke throughout the Community Donation Program. Additionally, customers can learn their numbers with a free blood pressure reading in all Bi-Lo, Harveys and Winn-Dixie pharmacies. SEG operates grocery stores, liquor stores and in-store pharmacies in Alabama, Florida, Georgia, Louisiana, Mississippi, North Carolina and South Carolina. 

The American Heart Association is devoted to saving people from heart disease and stroke, the two leading causes of death in the world. 

About the author

Shelby Team

The Shelby Report delivers complete grocery news and supermarket insights nationwide through the distribution of five monthly regional print and digital editions. Serving the retail food trade since 1967, The Shelby Report is “Region Wise. Nationwide.”

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