Beverages Northeast Packaging

Powell & Mahoney Revamps Formula, Packaging For Mixers

formula, package change, Powell & Mahoney

Powell & Mahoney Craft Cocktail Mixers, a cocktail mixer manufacturer in Salem, Massachusetts, has updated the design of the brand packaging across the complete line. The company has undergone the process of reimagining products’ visuals to communicate the attributes of these products and show the newly certified Project Non-GMO Verified Icon.

“We made modifications inside and out. We improved several margarita mixers with the addition of agave and greatly lowered the calories in our Skinny Margarita. We’re thrilled to learn our newly reformulated Skinny and Classic Margaritas both received awards during the most recent SIP Awards tastings,” said K.C. Commoss, VP of business development.

In addition to the packaging update, the company is renaming a few products. Blood Orange will be renamed Blood Orange Mimosa, and Mango Passion Fruit Margarita will become Mango Margarita. The formulas for these two flavors will remain the same.

“We are excited to introduce Powell & Mahoney’s new look nationwide. With our classic logo and new vivid fruit illustrations, the newly designed packaging epitomizes the fun yet timeless nature of our products. Our goal in this label refresh is to better utilize our packaging to create an inviting and exciting impression to encourage consumers to use our products at parties, special occasions or even small gatherings with friends,” said Meredith Orfanos, director of marketing. “We can’t wait for the packaging to hit the shelves and know they will be greatly appreciated and well-received by our fans.”

Powell & Mahoney Craft Cocktail Mixers was founded in 2010. The company has reinvented classic cocktail recipes by swapping out artificial flavors and preservatives for juices and pure cane sugar. 

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Kristen Brissette

Kristen lives on Cape Cod and enjoys working in the food industry and loves meeting others in the field.

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