Food Lion customers in Virginia who carry a Healthy Savings card now are able to save instantly at checkout on fresh produce, whole grains, lean meats, yogurts and other items. The program rolled out in those stores Aug. 7.
The Salisbury, North Carolina, grocer plans to expand the program to all other stores in its remaining nine states within the next two weeks.
“Food Lion offers an expanded assortment of healthy products at affordable prices and we are excited to offer additional savings on our already low prices to customers,” said Marty Miller, the grocer’s customer loyalty manager.
Partnering with more than 14,000 brands and stores, Healthy Savings allows members to save more than $50 weekly on healthier foods without clipping, printing or downloading coupons. The platform behind the Healthy Savings program is Solutran’s S3 technology. Customers who already have a Healthy Savings card should present it at the register to receive the additional savings immediately. They also can present their card through the Healthy Savings mobile app. Using the mobile app also allows the customer to scan the barcode of an item to check qualification.
“Healthy Savings members shop at stores where they can save on the healthier foods they seek,” said Chad Kelly, chief marketing officer of Solutran, the company behind the savings program, “and the addition of Food Lion will give Healthy Savings members many more convenient locations to shop.”
Healthy Savings’ goal is to engage health insurers, employers, government entities and nonprofits to make healthier foods more affordable.
Food Lion has more than 1,000 stores in 10 Southeastern and Mid-Atlantic states and employs more than 63,000 associates. Through Food Lion Feeds, the company has committed to provide 500 million meals to persons and families in need by the end of 2020. Food Lion is a company of Ahold Delhaize USA, the U.S. division of Zaandam-based Royal Ahold Delhaize Group.