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PHOTOS: Price Rite Marketplace Continues Rebrand Rollout

Price Rite Marketplace
The ribbon is cut on the Price Rite Marketplace of Bridgeport on Main Street.

Price Rite Marketplace plans to reveal its new look and shopping experience at 17 stores this year. The Elizabeth, New Jersey-based supermarket retailer is introducing its redesigned store concept focused on discounts and fresh foods on the heels of successful rebrandings at locations in Pennsylvania and Connecticut. 

Stores in Connecticut, Massachusetts, New York and Pennsylvania are the latest in line to have the new store concept, and additional Price Rite Marketplace stores will be redesigned in 2020. The company kicked off its rebranding campaign in fall 2018.

“Our customers have really embraced the new marketplace feel, focus on fresh foods and amazing deals at the rebranded stores,” said Jim Dorey, president. “We are excited to bring this new streamlined shopping experience to 17 more stores across four states this fall.”

The new concept stores will feature a store design with discounts, including the new “Drop Zone” where customers can find deals, surprise buys and products typically priced $5 or less.

The company has lowered prices on items with its “Amazing Value!” offers. Customers will find weekly deals on items with easy-to-find “Spot on Savings!” signs and red “spots” in every aisle.

The new stores offer a wider selection of Wholesome Pantry private-label products with free-from, organic and gluten-free options; plus, a double-your-money-back guarantee on Price Rite Marketplace-brand products. 

Price Rite Marketplace is a registered trademark of Wakefern Food Corp., a retailer-owned cooperative based in Keasbey, New Jersey. Price Rite Marketplace opened its first store in 1995 under the name Price Rite Supermarkets and currently operates more than 60 grocery stores in Connecticut, Massachusetts, New Hampshire, New Jersey, New York, Pennsylvania, Rhode Island, Maryland and Virginia.

Store manager Tom Vizzo hands out gift cards.
President Jim Dorey hands out gift cards to the first 400 guests.

About the author

Kristen Brissette

Kristen lives on Cape Cod and enjoys working in the food industry. She loves attending food shows and meeting others in the field.

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