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AFS Loyalty Program Reports Increased Basket Size, Digital Coupon Use

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Salt Lake City-based Associated Food Stores (AFS) has renewed its loyalty program service contract with Accelitec, offering new digital features to AFS membership. 

A partnership that began in 2012 with loyalty services has continued to scale with a number of new features and wide adoption by AFS retailers. Together, AFS and Accelitec have created a fully digital customer experience where customers can earn points with every purchase, save with digital coupons and track rewards online or through a mobile app.

In addition, a new “coupon limits” feature is set to be released this fall, giving retailers and vendors the ability to control limits with digital coupons, offering up to five redemptions per coupon.

“We are incredibly pleased with the partnership we’ve established with Accelitec. We have many progressive retailers and offering tools that allow them to take advantage of new technology helps us remain competitive. We look forward to continuing to innovate with Accelitec to deliver the best shopping experience possible to our guests,” said Jessica Cronin, shopper marketing manager at AFS.

AFS’ loyalty program has resulted in increased customer retention and sales, with AFS corporate stores reporting the average basket size of rewards members is $14.75 higher than non-rewards guests. Additionally, digital coupon use continues to increase each year—with a 34 percent increase in digital coupon redemptions and 20 percent increase in coupon clips compared to 2018.

The Accelitec loyalty offering also allows customization geared toward independent retailers: members can execute a branded program where they can create unique offers and deals. Additional options include digital coupons, continuity programs, instant offers, a mobile app and email marketing features to help AFS retailers meet the needs of their guests.

“We are very pleased to continue our partnership with AFS and their forward-thinking marketing team,” said Amy Iversen, director of customer experience of Accelitec. “They are consistently seeking new ways to enhance the shopping experience on behalf of their retailers, and we look forward to helping them build stronger connections with their guests through innovation.”

About the author

Treva Bennett

After 32 years in the newspaper industry, she is enjoying her new career exploring the world of groceries at The Shelby Report.

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