Seattle-based Jones Soda Co. has appointed Paul Norman and Clive Sirkin to its board of directors. The two appointments were nominated by Heavenly Rx Ltd. in connection with its strategic financing agreements with the company and certain other company shareholders.
In addition, both Vanessa Walker and Ray Silcock will be stepping down from the company’s board, which will now consist of five members and two vacancies, for a total of seven board seats.
Norman is the current chairman and CEO of HeavenlyRx, where he is focused on developing a long-term strategic direction and growing the company’s brand portfolio. Previously, he spent more than 30 years at the Kellogg Co., a multinational food manufacturing company, and most recently served as president of its North American operations. During his multi-decade career at Kellogg, Norman led various transformation efforts through strategic portfolio innovation and management that resulted in long-term, profitable growth.
Sirkin is a marketing executive who has held various executive roles in large, multinational CPG companies. Most recently, he served as chief growth officer at the Kellogg Co., where he was responsible for overseeing sales and marketing strategies, along with leading product innovation and R&D efforts. Prior to working at Kellogg, Sirkin held the role of chief marketing officer at Kimberly-Clark, a multinational personal care company, in which he oversaw all marketing operations across the business-to-business and business-to-consumer divisions. He is also an independent contractor to HeavenlyRx.
“Paul and Clive are industry veterans that bring a significant amount of expertise and knowledge in growing CPG brands to our board of directors,” said Jennifer Cue, CEO of Jones Soda. “Both of them have proven backgrounds in implementing and executing various strategies to expand the portfolios and footprints of household brand names. We believe they will be invaluable assets as we look to accelerate growth within our current portfolio and enter into new markets.”
Norman holds a bachelor’s degree in French studies from the University of Portsmouth and is a previous board member for the Grocery Manufacturers Association, where he served on the executive committee. Sirkin holds a bachelor’s degree in marketing and economics from the University of Witwatersrand in South Africa. He currently serves on the board of directors for Screendragon, Generation UCAN and 70 Faces Media.