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S CAP Continues Strong Summer With Two New Investments In F&B Fund

S CAP Wild Friends

S CAP in New York is funding Wild Friends Foods, a natural nut and seed butter company, and Cusa Tea, a premium instant tea company.S CAP Cusa Tea

S CAP Managing Partner Kunal Sethi says the company is continuing active fundraising this summer while also deploying new investments.

“We see a positive response from investors who share our commitment in making a positive impact on society through better nutrition, investing in brands with a low environmental impact and good governance,” he said. “We see this as accelerating growth and earning premiums in the market—as do our investors. These latest investments illustrate our approach.”

Wild Friends Foods, based in Portland, Oregon, began in 2011, and has launched dozens of new flavors of nut and seed butters sold in thousands of stores across the country.

“One thing hasn’t changed,” said co-founder Keeley Tillotson, “and that’s our passion for delicious products made with the healthiest wholesome ingredients. Ours is the only brand that is palm oil free, uses only U.S.-grown nuts and seeds, and incorporates our unique ‘double grind’ process for superior taste and consistency.”

Wild Friends Foods offers a range of innovative products including nut butters with superfoods like chia, collagen and flax. It recently launched “Nut Butter and Oats” oatmeal cups with a packet of nut butter to drizzle on top.

“The natural nut and seed market is part of the $4B nut butter category, growing more than 20 percent per year as consumers seek out higher quality and more natural products than the traditional alternatives,” said S CAP General Partner Andrew Towle. “Wild Friends is one of the most visionary brands in natural butters and has an extremely loyal consumer following.”

Wild Friends Foods plans expanding distribution across multiple retail channels over the next few months. 

S CAP’s second investment illustrates its focus on impact investing with an organic tea. Cusa Tea, based in Boulder, Colorado, was founded by Jim Lamancusa who discovered a completely new brewing and dehydration process that delivers a cup of organic tea in seconds. This proprietary evaporative vacuum dehydration process (“cold steep technology”) creates a cup of tea in any temperature of water, retaining all the taste and character of the original tea.

S CAP General Partner Jim Cali calls Cusa Tea a “breakthrough in the tea category, offering the potential for disruption across the broader functional and healthy beverage market. We’re excited about the versatility of the platform, which can also be used as a water modifier and functional beverage. S CAP is thrilled to be part of the Cusa Tea team.”

“Cusa Tea is innovating in a huge, but stagnant, category,” said Lamancusa. “Retailers love the fact that we’re bringing something new to the tea aisle, using only organic tea and real fruit and spices.”

S CAP is an impact investor focused on investing in food and beverage and Clean Tech companies at the late Seed and Series A stages.  

About the author

Kristen Brissette

Kristen lives on Cape Cod and enjoys working in the food industry. She loves attending food shows and meeting others in the field.

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