Independent Store News Southeast Supply Chain-Logistics Technology

Food City, Instacart Expand Home Delivery To Middlesboro, Ky.

Middlesboro, Ky., delivery, Food City

Food City has expanded its new same-day delivery service into the Middlesboro, Kentucky, market area. The delivery service, now available through 95 stores, is in partnership with Instacart, a nationwide on-demand grocery delivery service. 

To use the service, shoppers visit or download the Instacart app to fill their virtual carts with their selections, including fresh produce, meats and everyday essentials. Orders will be delivered to their doorstep, often in as little as an hour.

During the online checkout process, customers can enter their Food City ValuCard numbers to take advantage of added savings and Fuel Bucks, and choose a delivery window ranging from within one or two hours, up to five days in advance. Instacart shoppers do the rest.

“Food City is committed to providing our loyal customers with the best products and services possible,” says Steven C. Smith, president and CEO of the Abingdon, Virginia-based grocery company. “Our Food City GoCart curbside pickup continues to be very popular, and we’re excited to have the opportunity to work with a great partner like Instacart to expand our e-commerce options to include the added convenience of home delivery.”

“Instacart’s expansion across the Heartland of America, to meet the goal of serving American households is driven by partnerships with the nation’s best retailers like Food City,” said Andrew Nodes, Instacart’s VP of retail accounts. “There is a clear demand for high-quality grocery delivery; Food City and Instacart are partnering to meet that demand.”

About the author


Lorrie Griffith

An observer of the grocery industry since 1988. Away from her editor job, she's a wife and mother of two grown sons and thinks cooking is (usually) relaxing.

Featured Photos

Featured Video