Prairie Farms Dairy is expanding its product lineup to include 6-oz. containers of whole milk yogurt, made with milk from local dairy farms.
Traditional yogurt holds the top share of sales for the category, and whole milk varieties have gained the most market share in 2019, with a 7.9 percent increase in volume year to date. More U.S. households are recognizing the many health benefits of whole milk yogurt when making their purchasing decisions. Also, consumers want farm-to-table authenticity in their yogurt, which Prairie Farms offers.
“From our farm to the Prairie Farms local processing plant and on to a grocery store shelf within 48 hours…that’s what we do best,” says Prairie Farms dairy farmer, Sid Huls.
Huls is a fourth-generation dairy farmer and co-owner of Udder Hill Dairy, where milk is sourced for the Quincy, Illinois, yogurt plant.
“We work really hard to keep our cows comfortable so they can make the freshest, high-quality milk that goes into the yogurt,” says Huls.
Illinois-based Prairie Farms is different from other dairy companies because it owns the farm-to-table cycle. Local farm families provide not only the highest quality milk available but also own the manufacturing facilities where the dairy products are made. This means complete quality control of products from the farm to the consumers’ tables. Prairie Farms’ new 6-oz. whole milk yogurts are made with local milk, natural flavors, active cultures and real fruit. They’re also free of artificial growth hormones, flavors or colors and come in a variety of fun flavors like café latte, salted caramel and lemon, in addition to traditional berry flavors and vanilla.
“Our locally sourced milk makes for rich and creamy yogurt, and I’m sure it will win fans at the grocery store,” Huls adds.