The Food Marketing Institute (FMI) is highlighting grocers’ acts of benevolence and concern with its Community Outreach Awards. These awards recognize the usually unmentioned contributions grocers make to enhance the communities they serve.
This year, grocers across the country have stepped up their various acts of generosity with personalized programs and initiatives to benefit their communities, FMI says. These are the “best of the best” in the four categories of the Community Outreach Awards, according to David Fikes, FMI’s VP of communications, community and consumer affairs.
The categories and winners are:
Neighborhood Health Improvement
Mind Body Social LLC: Mother’s May Wellness Series presented by Publix—Launched in 2018, this initiative honors mothers in the community throughout the entire month of May, with a series of free wellness activities and tools that provide opportunities to live healthier lives and help improve the balance between work and family, starting with their own self-care.
Smart & Final: KFI AM 640 & Caterina’s Club 8th Annual PastaThon—All Smart & Final stores participated in the 2018 PastaThon with promotional materials at registers inviting customers to donate $10, which Smart & Final turned into pasta, pasta sauce, forks, bowls and napkins for kids in need. Efforts raised $62,280, including 4,528 $10 donations, $12,000 from canister donations and a $5,000 check donation from the Smart & Final Charitable Foundation.
Addressing Food Insecurity
Hy-Vee Inc. Flood Relief Donations and Fundraising—Heavy rains throughout March 2019 overwhelmed levees along the Missouri and Platte rivers and resulted in catastrophic flooding for thousands in southwest Iowa and Nebraska. Hy-Vee immediately responded to assist the communities it serves in affected areas and teamed up with the Nebraska National Guard and Highway Patrol to send eight semi-trucks filled with bottled water and supplies to Fremont, Nebraska.
Giant Food Stores LLC: Healthy Weight Food Pharmacy—Children’s Hospital of Philadelphia’s Healthy Weight Food Pharmacy is designed to help decrease food insecurity in low-income neighborhoods. Families are referred to the onsite food pharmacy where they will receive a three-day supply of healthy food and are connected to additional resources to address their needs.