7-Eleven is inviting coffee lovers to “Fall Back in Love with a Favorite” as participating stores begin serving up its version of the Pumpkin Spice Latte as well as fresh-brewed pumpkin-flavored coffee.
Since Pumpkin Spice is the Irving, Texas-based convenience retailer’s most successful limited-time offering in the hot beverage category, it released the flavored drinks Aug. 13, more than a month before the official start of fall.
Any size Pumpkin Spice Latte or pumpkin coffee is $1 a cup. For a limited time, participating stores are offering any size cup of 7-Eleven’s fresh-brewed coffee and other hot beverages for a dollar, combined with the convenience retailer’s 7Rewards loyalty offer in its mobile app.
“Pumpkin spice is our coffee customers’ favorite flavored drink, and we didn’t want to make them wait any longer,” said Michelle Cram, 7-Eleven senior category manager for hot beverages. “With 7-Eleven’s special dollar pricing, pumpkin spice-lovers can drink three—at morning, noon and night—for the same price they’d pay for just one latte at a coffeehouse or restaurant. And, after only six beverage purchases scanned on the 7-Eleven app, you can get a free one. That’s a big bang for your beverage buck.”
The 7-Eleven pumpkin spice latte blends autumn spices—like cinnamon, ginger, anise and clove—with pumpkin. 7-Eleven coffee customers can create a pumpkin spice mocha by adding a pump or two of the retailer’s new chocolate sauce to their latte and topping with fall-colored leaf-shaped sprinkles. International Delight pumpkin spice creamer also is available. All creamers, sweeteners, flavored syrups and toppings are available on the 7-Eleven hot beverage bar at no extra charge.
The reappearance of hot pumpkin spice beverages each year—and, just as suddenly the disappearance after the holidays—is such a phenomenon that online support groups have popped up to help fans cope with the loss of their favorite drink.