BrightFarms has hired Steve Platt as CEO, while Paul Lightfoot will continue in his role as company president and founder. Both Platt and Lightfoot will be members of the board of directors of the Irvington, New York-based brand of locally grown packaged salads.
“I am privileged to be the next CEO of BrightFarms. This is an exciting time for the company and I look forward to working with Paul and the entire team to scale the company and deliver our salad greens to more retailers and consumers across the country,” says Platt. “BrightFarms is how Americans will consume produce—fresh, local and pesticide free.”
A veteran CPG executive, Platt most recently served as CEO of Icelandic Provisions. During his tenure, the company grew to more than 6,500 retail stores and became the fastest-growing brand in dairy yogurt. Previously, he was an executive at Danone, where he led brands such as Dannon, Oikos, Danimals and YoCrunch.
“As founder, I’ve taken BrightFarms from an idea to the leader in next-generation indoor produce,” said Lightfoot. “Steve is a world-class CPG executive with an authentic passion for our mission and our products, and possesses the talent, experience and know-how to take the company to the next level.”
“The BrightFarms board of directors is delighted to welcome Steve. He is an exceptional business leader and a proven CEO. He has a track record of building dynamic and values-driven teams that deliver results,” said Brian Rich, managing partner at Catalyst Investors and BrightFarms board member. “With consumer trends pointing towards superior quality, differentiated, locally grown produce, Steve is well positioned to lead BrightFarms through its next period of rapid growth.”