On Aug. 13, Dasani debuted sustainable packaging innovations in support of Atlanta-based Coca-Cola Co.’s global “World Without Waste” goal to make its bottles and cans with an average of 50 percent recycled material by 2030. Updates to the packaging are designed to reduce plastic waste and increase the use of recycled and renewable materials in the U.S., while ensuring that all Dasani bottles continue to be fully recyclable.
New innovations include:
- The debut of HybridBottle. The HybridBottle, The Coca-Cola Co.’s first package in the United States to be made with a mix of up to 50 percent plant-based renewable and recycled PET material, will be available nationally in 20-oz. bottles in mid-2020.
- The expansion of packageless Dasani PureFill water dispensers. The additional units are an evolution of the successful Coca-Cola Freestyle platform, garnering more efficiencies and scale than the previous test version of PureFill by leveraging the proprietary Coca-Cola Freestyle technology. Up to 100 units will be added across the country beginning in fall 2019.
- The introduction of new aluminum cans. The new cans will launch locally in the Northeast this fall and expanding to other regions in 2020. New aluminum bottles will be available in mid-2020.
- The continued “light-weighting” across the Dasani package portfolio. This will support overall efforts to reduce the amount of virgin PET plastic procured by the Coca-Cola system.
- The addition of “How2Recycle” labels to all Dasani packages. With efforts starting this fall, the company plans to help educate and encourage consumers to recycle after use.
“Today’s announcement is the largest sustainability initiative in the history of the Dasani brand,” said Lauren King, brand director for Dasani. “It’s rooted in providing sustainable options for our consumers, while doubling down on our commitment to minimize our impact on the environment. Over the last decade, we’ve been on a journey to make Dasani more sustainable through new package design and innovation, and we are now accelerating these efforts in support of our company’s ambitious goals to significantly reduce packaging waste around the world by 2030. While there is no single solution to the problem of plastic waste, the additional package and package-less options we are rolling out today mark an important next step in our effort to provide even more sustainable solutions at scale.”
In 2009, Dasani launched PlantBottle, the first fully recyclable bottle made partially from plants. In 2018, the brand continued its sustainability journey by becoming the first major water brand to debut a packageless water dispensing unit with Dasani PureFill. Earlier this year, The Coca-Cola Co. expanded access to the PlantBottle IP to encourage industry-wide adoption of PlantBottle.
“Designing our packages to reduce the amount of raw materials used and incorporating recycled and renewable content in our bottles to help drive a circular economy for our packaging is an important part of our commitment to doing business the right way,” said Sneha Shah, group director-packaging innovation at Coca-Cola North America. “We are working diligently to continually reduce our overall environmental footprint through smarter package design, procurement of recycled and renewable materials while continuing to deliver exceptional consumer experiences.”
Dasani’s actions focus on testing and piloting multiple ways to deliver products that fit consumers’ preferences and behaviors as they seek more sustainable solutions in their everyday lives. It plans to remove the equivalent of 1 billion virgin PET bottles from its U.S. supply chain in the next five years, and continue to expand these efforts.