The launch will bring 650 new products to the Minneapolis-based retailer’s shelves, with all 2,000-plus items available by late next year. The Good & Gather products range from dairy and produce to ready-made pastas, meats and more—all with no artificial flavors, synthetic colors, artificial sweeteners or high-fructose corn syrup.
“Our guests are incredibly busy and want great-tasting food they can feel good about feeding their families,” says Stephanie Lundquist, EVP-food and beverage for Target. “We saw this as a huge opportunity for Target to help. So our team got to work on our most ambitious food undertaking yet, reimagining our owned food brands to serve up convenient, affordable options that do not cut corners on quality or taste. Good & Gather is our way of helping even the most time-strapped families discover the everyday joy of food.”
Over the last several years, Target has been building its food and beverage business, hiring and training food industry experts, strengthening its supply chain behind the scenes, revamping in-store displays and adding new fulfillment options like same-day delivery.
Target’s food scientists and culinary experts worked on an array of recipes, from an avocado toast salad kit and beet hummus to heat-and-serve roasted poblano mac and cheese and everything in-between. Each has to pass a rigorous taste test, or it doesn’t make the cut.
Good & Gather will ultimately become the “flagship” owned food brand for the retailer. It will include kids’, organic, seasonal and premium product lines. The chain will eventually phase out its Archer Farms and Simply Balanced brands and reduce the Market Pantry line, bringing most to the Good & Gather line and reformulating many of them.