On Aug. 12, the Smart & Final Charitable Foundation presented Olive Crest with the largest donation yet from its annual pledge drive, and on Aug. 14, it won the Food Marketing Institute (FMI) Community Outreach Award for its support of the 2018 KFI AM 640 and Caterina’s Club 8th Annual PastaThon.
The Smart & Final Charitable Foundation, represented by Smart & Final president and CEO David Hirz and members of the management team, presented longtime partner Olive Crest, represented by founder Lois Verleur and National Development Director Rhonda Tagge, with a $465,000 donation collected during the annual pledge drive ending on July 9th.
Funds raised for Olive Crest came from a mobile program Smart & Final has supported for more than six years. During the campaign, which ran June 21-July 9, associates asked customers if they wanted to donate at least $1 to help children in need. Customers signed their names and the mobile was placed on the store’s wall.
Olive Crest was founded in 1973, Dr. Donald and Mrs. Lois Verleur, who, at the time, helped four teenage girls in need. The main focus for the mobile sale was raising funds to support children so every day could be a Safe Day. A Safe Day is a day a child goes without abuse or neglect. Funds of $100,000 can provide 13,680 safe days. Smart & Final raised $465,000 through the mobile program offered to customers and associates, which equals 64,980 safe days. Smart & Final is the only grocery retailer to raise funds at this level.
The FMI award was given to Smart & Final in the category of Youth Development Programs. The Los Angeles-based retailer was recognized for its participation in the KFI AM 640 & Catrina’s Club 8th Annual PastaThon.
From Nov. 16-Dec. 7, 2018, Smart & Final locations in California, Arizona and Nevada ran an in-store donation program to gather money, pasta and sauce for kids in need.
A 501(c)3 nonprofit started by Anaheim White House owner/chef Bruno Serato, Caterina’s Club provides warm meals, affordable housing assistance and hospitality job training for youth homeless and low-income families throughout Southern California. Currently, Caterina’s Club serves dinner to nearly 5,000 children nightly around Orange and Los Angeles counties.
In addition to the three-week in-store program, Smart & Final and its charitable foundation donated pallets of food to the collection event on Dec. 7, hosted and broadcasted by KFI AM 640 in Garden Grove, California. More than 100 Smart & Final associates collected, organized, palletized and loaded 72,658 pounds of pasta and sauce onto a truck for delivery to Caterina’s Club. Plus, the foundation presented a $5,000 check to Caterina’s Club.
Throughout the year, Smart & Final Charitable Foundation aids nonprofit organizations impacting issues such as hunger relief, health and wellness, K-12 education, emergency response and disaster relief, and youth development and youth sports.