The Alkaline Water Co. Inc., a Scottsdale, Arizona-based producer of bottled alkaline drinking water sold under the brand name Alkaline88, has expanded national distribution of its flavor-infused product line with the addition of natural food distributors KeHE Distributors and UNFI. The company continues to expand its product portfolio and, as a result of successful regional launches, has decided to distribute the flavor-infused products nationally.
“We are thrilled with the rapid success of our regionally launched flavor-infused waters. In addition to our recently announced convenience store strategy, we are gaining national traction in the natural food market with orders received from leading natural food distributors KeHE and UNFI which service over 70,000 stores across the country,” says Richard A. Wright, president and CEO of The Alkaline Water Co. “In addition to UNFI and KeHE, our flavor infused water is now available through individual retailers, including Vitamin Plus and Northgate Gonzales. We expect to see demand for the flavor infused waters continue to grow as we expand the product line into additional classes of trade including convenience, drug, big-box, and club stores.”
Following a testing process, the company launched Alkaline88 flavor-infused water in Watermelon, Lemon, Raspberry and Blood Orange flavors. Management expects to release additional flavored waters, including Peach-Mango and Lemon-Lime, in the near future.
KeHE and UNFI service more than 70,000 stores across America and will offer direct access for thousands of stores for the expanding Alkaline88 portfolio of products.