Between Rounds Bakery Sandwich Café, a fast-casual dining establishment and wholesale bagel supplier, has formed a new bagel partnership with Armata’s Market, a store located at 901 Shaker Road in Longmeadow, Massachusetts.
Between Rounds has been supplying its signature bagels to independent grocers throughout Connecticut for a number of years and recently contracted with Armata’s, just over the border in Massachusetts, to supply bagels to its bakery department.
Managed by Alexis Vallides, Armata’s Market in Longmeadow is a full-service grocery store offering custom-cut meats, locally sourced produce, specialty food items, as well as homemade dinners that are available Monday through Friday.
“Everything about a partnership with Between Rounds made sense for us,” says Vallides. “They share many of the same values when it comes to quality and customer service. At Armata’s, we have a scratch bakery so it was important for us that any partnership would not take away from the experience our customers have come to expect, but rather enhance it. Thankfully their bagels do just that.”
Jerry Puiia, co-owner of Between Rounds, says, “We are delighted to partner with Armata’s, which is a family-run business like ours, and to have the opportunity to bring our signature bagels to their customer base in Massachusetts. For bagel fans who do not live near one of our cafés, it makes it easier for them to obtain our superior products right from their local market.”