Waltham, Massachusetts-based Alltown Fresh has opened its first fresh convenience market in Connecticut.
Located at 71 Homer Street in Waterbury, the farm-stand-style market features healthy, fresh food choices, as well as gas/diesel, a café, a coffee shop, outdoor seating, groceries, WiFi, pet relief areas, snack options and phone charging stations.
The new 4,780-s.f. market offers healthy, fresh food and beverages by offering an assortment of made-to-order meals focused on organic, natural, gluten-free, vegan, vegetarian and locally sourced alternatives. The brand’s selection, which is ordered via touch-screen kiosks and built from scratch at the market’s open kitchen, features organic produce and fresh, on-site roasted vegetables.
The menu includes:
- All-day breakfast offerings like the Mindful Moroccan, which combines slow-cooked Tunisian-style tomato and vegetables, garbanzo beans, Greek yogurt, poached cage-free eggs and crostini.
- Specialty protein bowls, such as the Happy Hipster, complete with freshly roasted carrots, broccoli, red peppers, zucchini squash and house-made garlic hummus.
- Curated salads, such as the Tuscan Sun made from herb-scented ciabatta, cherry tomatoes, pickled peppers, cucumbers, red onion, fresh mozzarella, roasted garlic and fresh basil.
- Nutrient-rich smoothies, such as the Meet Your Matcha, which is freshly blended with banana, spinach, matcha powder, almond butter and guests’ choice of milk—including almond, coconut and hemp alternatives.
- Natural Kombucha from Vermont-based Aqua ViTea, organic, non-GMO soda sourced from Tractor Beverage Co., certified fair-trade soda with organic cane sugar from Maine Root Beverages and fresh, organic juice options.
“There is not one ingredient that we haven’t put effort into,” says Eric Slifka, CEO of parent company Global Partners LP. “At Alltown Fresh, we give our guests the ability to watch our team members as they crack an egg and cook it, take fresh bread and toast it and top it off with a little bit of avocado. We want to be known as a restaurant and a marketplace farm stand—and ultimately don’t want to be doing the same thing everyone else is doing in the convenience store space.”