Ralphs stores in Southern California will now carry Rubicon Bakers’ full line of handcrafted cakes and cupcakes.
Ralphs will now offer Rubicon Bakers’ everyday line of 16 double-layer cakes and filled cupcake 4-packs in 175 stores in Southern California. Cake varieties include California Lemon, Mom’s Chocolate, Cookies & Cream, Triple Chocolate Ghirardelli, Birthday, Vegan Chocolate Blackout, and Vegan Vanilla. Cupcake varieties include Chocolate Cream, Lemon, Red Velvet, Carrot, Vegan Neapolitan, Vegan Chocolate Blackout and Vegan Vanilla. The treats are expected to hit store shelves by the end of August.
Los Angeles-based Ralphs is the largest subsidiary of Kroger, the U.S.’s largest supermarket chain. Rubicon Bakers’ mission is to “Bake a Better World” through conscious business practices and a commitment to hire and support those with significant barriers to employment. A certified B Corporation, it has been in business for 26 years.
According to a recent annual report from Deloitte, companies are starting to invest more money and resources into social missions. Additionally, the same report notes that 86 percent of Millennials think the success of a business should be measured by more than just financial performance.
“Partnering with Ralphs is an exciting way to not only share our delicious, hand-finished cakes and cupcakes, but to also further strengthen our social mission,” says Leslie Crary, Rubicon Bakers co-owner and VP of human resources. “Many employees come to Rubicon Bakers from life on the streets, prison or recently recovered from substance abuse. Our growing business enables us to increase employment opportunities for folks looking for a second chance and a way to support themselves and their families.”