Austin, Texas-based Whole Foods Markets will be selling MacDaddys Righteous Cookies in 29 stores across the state of Florida beginning in September of this year. United Natural Foods Inc. also known as UNFI will be MacDaddys preferred distributor and will be facilitating the Whole Foods distribution.
“This will definitely be a game changer as far as the MacDaddys brand is concerned,” says Corey Brysman, owner and founder of MacDaddys Righteous Cookies. “I am excited as well as extremely encouraged that a first-class organization like Whole Foods is giving MacDaddys this amazing opportunity. We honestly feel beyond a shadow of a doubt that getting shelf placement in Whole Foods Markets gives the brand immediate credibility, as well as exposure to a very wide audience, and at the same time connects us with a major national distributor, which in turn opens the brand up for potential regional, as well as national level distribution within all channels of the snack food space. We sincerely appreciate and thank Whole Foods for believing in MacDaddys.”
The cookies are currently baked and packaged in South Florida. Brysman also says, “our manufacturer has the capacity to significantly ramp up production in order to handle the increased demand Whole Foods will most certainly add to our production needs and even further, the manufacturer has assured us they can meet the extra demands additional retailers will put on us as we continue to grow our distribution within the state of Florida and beyond. This is exactly what I had envisioned for MacDaddys Righteous Cookies when I originally created the brand…local, regional, and eventually national level distribution.”
Don Hosfeld, regional grocery buyer for Whole Foods Markets, describes MacDaddys Cookies as “a unique combination of chocolate, raisins and walnuts providing a tasty cookie to snack on throughout your day.” He also says “since the cookies are bite size, you can enjoy as little as you want or as much as you like!”
The brand partners with The National Fatherhood Initiative, a national nonprofit organization solely committed to assisting fathers in being the best they can be for their kids. Hosfeld says, “being the father of three kids, I am proud of MacDaddys’ mission to support all fathers.” The company donates a portion of the profits of every bag of cookies sold to the organization.