Julio’s has a regional presence in more than six states surrounding Texas, and the company is currently expanding production with a state-of-the-art facility in Del Rio, tripling its current capacity. It also uses nine outside manufacturing facilities to satisfy the demand for its chips, pork skins, salsa, queso and seasoning.
Miguel A. Garcia, owner of Julio’s, says, “My dad, Julio T. Garcia, created these recipes 32 years ago from scratch. He started cooking the chips in a big pot in our kitchen and making the fresh salsa, too. H-E-B was the first retailer to authorize our chips 28 years ago. Walmart came on board shortly thereafter. From the beginning, it has always been a dream of mine for Julio’s to become a national snack food and salsa company. Walmart is allowing us the opportunity to experience that dream.”
Pete Garcia, director of production says, “Our biggest challenge has always been trying to keep up with the demand. Our current plant has been operating around the clock for a couple of years. The new 33,000-s.f. production and storage facility will definitely help us keep up.”
Merland Albert, VP of sales and marketing, says, “Distribution to Walmart will be direct store delivered. We have reached a national distribution agreement with Snyder’s-Lance to exclusively distribute Julio’s tortilla chips and pork skins to Walmart. For the past 15 years, they have been the largest, and a well-trusted distributor for Julio’s. With their national distribution network in place, this was an easy decision for us.”
Julio’s manufactures cooked, seasoned corn tortilla chips, pork skins, fresh salsa and queso, jar salsa, seasoning and pepper sauces.