Reckitt Benckiser LLC, a global consumer health and hygiene company with U.S. offices in New York, introduced VEO Active-Probiotics Surface Cleaner.
Developed with bio-based surfactants and active probiotics, VEO biodegrades dirt and grime on kitchen surfaces. Probiotics also help contribute to the balancing of the home microbiome, according to the company.
“With consumer research, we identified a strong consumer need for new products that are both natural and deliver a high level of efficacy,” says Jeremy Edelman, brand manager for VEO. “We took this challenge head-on and developed a formula which is powered by millions of probiotics to deliver on this need in the market. The result is revolutionary.”
VEO’s formula is 99 percent biodegradable and free from chlorine bleach, formaldehyde and phosphates. It uses a removable label that helps consumers properly recycle the packaging. The sustainable bottle uses 95 percent post-consumer recycled plastic. The product is available in a 22-oz. all-purpose trigger and 28-oz. floor cleaner in Apple and Jasmine and Citrus Blossom scents.