Fruitful Yield opened a store-within-a-store in the Angelo Caputo’s Fresh Markets location at 520 E North Avenue in Carol Stream, Illinois, in August. The goal of the partnership is to provide shoppers a one-stop shop for health, wellness and grocery needs. Fruitful Yield stores’ product mix include foods that are organic, natural, wheat-free, gluten-free, soy-free and dairy-free.
“The Fruitful Yield family has been in business since 1962,” said Joe Fulco, president. “Partnering with Angelo Caputo’s family, which has been in business since 1958, creates an excellent partnership. Both families are driven to satisfy their customers’ unique needs. When a customer walks into Angelo Caputo’s they expect friendly associates and a clean inviting store with a large selection of groceries. Our Fruitful Yield customer expects the same—friendly, knowledgeable associates in a clean store with a large selection of healthy products. By teaming together, we give all our customers that same service and our commitment to their families’ needs and their health and wellness goals.”
Carol Stream is the only location with a Fruitful Yield so far. Its focus will be on natural health, beauty and supplements.
“We felt that the partnership was natural—two local, family businesses that specialize in promoting healthy products and a healthy lifestyle. We couldn’t be any happier,” said Angelo Caputo’s Fresh Markets CEO Robertino Presta.
The two businesses will host a grand opening celebration Sept. 13-14. Health brands such as NOW Foods and Ancient Nutrition are scheduled to be on hand offering product samples. New tote bags will be given to the first 50 attendees on Friday (Sept. 13) and to the first 100 attendees on Saturday.
The store-within-a-store is open daily from 8 a.m.-8 p.m.