On Aug. 13, Stater Bros. Markets showcased a new look with its latest logo at its store location on 15150 Kensington Park Drive in Tustin, California.
Revealed just four days before the supermarket chain’s 83rd anniversary, Stater Bros.’ fresh, new look designed by its in-house advertising department, demonstrates the company’s continued commitment to its loyal customers, employees and the communities it serves.
“We have implemented enhanced interior features, and expanded fresh offerings in our new and remodeled locations,” says Stater Bros. CEO Pete Van Helden. “We realized the exterior of our stores did not reflect the extensive efforts we’ve made to the inside of our stores. The approach to our brand refresh was to achieve a look that pays homage to our Company’s rich history while reflecting the ongoing progress of the Stater Bros. brand and its offerings. I am confident our refreshed logo sends the message that our roots have grown deeper; we’re here to stay. We’re moving forward and we’re a competitive force in this marketplace, committed to meeting the needs of our valued customers, taking care of our loyal employees and giving back to our local communities,” says Van Helden.
To date, the San Bernardino, California-based chain has remodeled 38 of its store interiors and by the end of October will have remodeled an additional seven store interiors. Nine Stater Bros. locations currently feature the company’s updated signage. In due course, all company assets will feature the new look.