Boulder, Colorado-based Hoplark HopTea is expanding into Whole Foods Market stores nationwide in September. HopTea is the first sparkling tea brewed with hops to create a similar flavor profile to a common IPA—without any alcohol.
“HopTea is one of the most unique beverages we’ve tasted,” says George Daines, global beverage category merchant at Whole Foods Market. “The product falls right into many of the current beverage trends we are seeing around no sugar, zero calories and hop infusions. We are thrilled to partner with HopTea to bring this innovative and delicious product to our Whole Foods Market customers across the nation.”
HopTea’s four flavors are made with a unique blend of organic tea leaves and Pacific Northwest-grown hops, resulting in a simple, premium product. HopTea is now available for sale in select Whole Foods Market stores throughout the U.S., online through the Hoplark website and in their open-to-the-public brewery and taproom in Boulder.
“After years of trial and error and hundreds of permutations, we’ve created a product that is challenging people’s palates and filling a void for consumers looking for a handcrafted, complex beverage,” says Hoplark HopTea co-founder Dean Eberhardt. “It has been so rewarding to watch our customers fall in love with HopTea.” The brand launched on the Denver farmer’s market circuit in May of 2018.