Walmart has plans to expand the reach of its Delivery Unlimited to 1,400 stores later this fall. The grocery delivery membership program gives customers the option to pay a yearly $98 fee or a monthly $12.95 fee to receive unlimited Walmart grocery delivery orders. Customers will continue to have the option to pay a per-delivery fee, without a membership.
“Grocery delivery takes convenience to a new level, and our customers love it. With Delivery Unlimited, we’re providing incredible value for our customers and leveraging our unique assets to save them both time and money,” says Janey Whiteside, chief customer officer, Walmart.
The retailer began piloting Delivery Unlimited in four markets—Houston, Miami, Salt Lake City and Tampa—earlier this year. Based on the positive response of customers, Walmart is expanding the program to all 200 metro areas where grocery delivery is available today. As the company continues to expand its grocery delivery service, Delivery Unlimited will expand. It will be available in more than 1,600 stores and more than 50 percent of the country by the end of the year. The membership comes with a free 15-day trial.
Walmart grocery delivery brings customers the convenience of shopping when and where they want for quality, fresh produce, meat, seafood and bakery items, along with pantry staples, consumables and select general merchandise. Customers place their orders online at Walmart.com/grocery or on the existing Walmart Grocery app, and unlike other services, they find the same everyday low prices on items that they do in stores—no premium, no hidden cost.
“We’ve been investing in our online grocery business by quickly expanding our grocery pickup and delivery services. Delivery Unlimited is the next step in that journey,” says Tom Ward, SVP, digital operations, Walmart U.S. “By pairing our size and scale and these services, we’re making Walmart the easiest place for to shop. Combine that with the value we can provide; our customers can’t lose.”
With the help of Walmart’s personal shoppers and various delivery services, the retailer is able to shop for and deliver fresh groceries to the doorsteps of millions of Americans. The company employs more than 45,000 personal shoppers who power this program. These associates must complete a three-week training program learning how to select the freshest produce and the best cuts of meat for online grocery customers.
Grocery delivery builds on Walmart’s grocery pickup service that allows customers to order their groceries online and pick them up in stores without ever getting out of their cars. Grocery pickup is available in nearly 3,000 stores.