During its annual presentation at the Barclays Global Consumer Staples Conference in Boston, Hormel Foods Corp., an Austin, Minnesota-based global branded food company, released news of its Happy Little Plants brand, a new plant-forward protein portfolio created as part of the company’s first project under its cultivated foods umbrella.
“Hormel Foods has one of the most admired brand portfolios in the industry, led by our legacy of industry-leading innovation,” says Jim Splinter, group VP of corporate strategy at Hormel Foods. “We are continuing to build an organization that has the agility and adaptability to create products to align with today’s dynamic marketplace.”
The Happy Little Plants brand is part of the company’s plant-based and blended protein innovation efforts, which began in 2014 with the launch of the Hormel Fuse burger in the company’s foodservice business. Today, retail and foodservice product offerings have expanded to include additional plant-based pizza topping items produced at its Burke Corp. subsidiary and the Applegate Blend Burger, a product that blends organic meat with organic mushrooms.
Happy Little Plants products launched the week of Sept. 9 and have distribution in select retail outlets, with further expansion planned in the coming months. Numerous retailers and foodservice operators have expressed interest based on the taste, versatility and simple ingredient statement. Its flagship product is a ground plant-based protein alternative containing 20g of non-GMO soy protein, is 180 calories, has no preservatives or cholesterol and is gluten free.
Splinter added, “We understand consumers across a spectrum of lifestyles are adopting more flexible attitudes and behaviors when thinking about food, especially given the wide variety of products available in the marketplace. We intend to focus on all the ways plants can help consumers find alternatives in their food routines.”