Litmus7 Systems Consulting, a 100 percent retail-focused technology service provider, has launched a new Retail Hive benchmark report on the U.S. online grocery market, comparing the digital performance of leading grocers. The report highlights the business challenges impeding digital adoption, looming uncertainties and recent developments in the grocery segment – all leading to fierce competition. For 2019, Amazon narrowly beat Walmart; Kroger came in close behind.
This particular edition of the Retail Hive series of benchmarking reports evaluates, ranks and compares the 12 leading grocery retailers in the U.S. including Albertsons, Aldi, Amazon, FreshDirect, H-E-B, Kroger, Peapod, Publix, ShopRite, Target, Walmart and Wegmans. The report sheds light on the current state of the industry, vectors of change, and retailers and positioning on the matrix relative to each other, while also providing an in-depth analysis of each retailer’s digital performance.
“This report demonstrates our decade-long experience working with top grocers—solving digital challenges through custom-built, business-oriented and technology-rich solutions,” says Venu Gopalakrishnan, global CEO and founder, Litmus7.
The one-of-a-kind evaluation encompasses digital presence (SEO, SEM, display/retargeting, and email marketing effectiveness) and quality of experience. Grocers will find a wealth of data points and associated analyses that can potentially shape their digital marketing strategy and product roadmap.
This report positions retailers on a two-dimensional matrix. The horizontal axis evaluates the quality of experience offered by retailers based on their web/mobile site user experience, site engagement and app engagement metrics. The vertical axis evaluates the digital presence of retailers based on organic and paid search results, direct and referral traffic, social media effectiveness, app presence, display ad performance and email marketing effectiveness.
“Grocers going gung-ho and investing big in the online grocery business has little to do with financial gains; rather it’s a defensive strategy, driven by the modest goal of not losing customers,” says Ashish Chaturvedi, author and manager, digital advisory services, Litmus7.
The complete report “Retail Hive benchmark – grocery retailers” can be downloaded from here.