Beverages Center Store Distributors Midwest New Products Packaging

Kraft Heinz, Baileys Launch Ready-To-Drink Cold Brew, Coffee, K-Cups

Baileys

Kraft Heinz partnered with cream liqueur maker Baileys to launch three non-alcoholic products. They are:

• Ready-to-Drink Cold Brew Coffee in Irish Cream and Salted Caramel flavors; SRP $2.39;

• Roast and ground coffee bags in Irish Cream and Chocolate Cherry; SRP $7.99; and

• 10-count Keurig K-Cup pods in Irish Cream and Chocolate Cherry; SRP $7.99.

“Baileys is not only the world’s No. 1 cream liqueur, it’s also one of the most desired adult treats,” says Declan Hassett, senior licensing manager at Diageo, which owns Baileys. “From ice cream to chocolates, we’ve extended the brand into new indulgent categories but there is nothing closer to the brand than a flavorful cup of coffee. With this partnership, now all adults can treat themselves with the perfect cup of Baileys Ready-to-drink coffee in a can.”

“We’re excited to bring Baileys to the coffee aisle in non-alcoholic everyday formats,” says Tina Bletnitsky, senior associate brand manager for Kraft Heinz Coffee. “Consumers have been adding Baileys Irish Cream to their coffee for years, so this partnership is a natural fit for those looking for a delicious coffee experience.”

The cold brew cans are available now at grocers, mass merchandise and on e-commerce sites.

Beanstalk, Diageo’s global licensing agency, brokered the licensing partnership.

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Erica Sacra

Outside of her web editing duties, Erica enjoys watching movies and spending time with friends and family. She loves trivia and Kentucky Wildcats basketball.

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