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P&G’s Tide Loads Of Hope Brings Relief To Texas Flood Victims

Tide Loads of Hope mobile laundry

Procter & Gamble has deployed its mobile laundry program Tide Loads of Hope and is giving away personal care kits in Beaumont, Texas, in the wake of Tropical Depression Imelda. The storm dumped as much as 43 inches of rain on some parts of southeast Texas, leaving thousands of homes flooded and five people dead.

The Tides Loads of Hope mobile laundry vehicle began services on Sept. 26 at the Antioch Missionary Baptist Church on 3920 W Cardinal Drive. Residents can bring clothes (up to two loads per household) to be washed, dried and folded free of charge.

In partnership with Matthew 25: Ministries, P&G also is distributing free personal care and cleaning kits with everyday essentials needed to meet basic hygiene and home care needs directly out into the affected areas.

Personal care kits contain P&G brands, including Always, Crest, Head & Shoulders, Ivory, Gillette, Old Spice, Oral-B, Pampers, Pantene, Secret and Venus. The cleaning kit contains Bounty, Charmin, Dawn, Febreze, Mr. Clean, Swiffer and Tide.

P&G launched Tide Loads of Hope in 2005 to provide laundry services to families affected by Hurricane Katrina. Since that time, Tide Loads of Hope has washed more than 68,000 loads of laundry for more than 50,000 families impacted by disasters in the U.S. and Canada. Tide Loads of Hope trucks are equipped with high-efficiency washers and dryers donated by Whirlpool and between the two trucks can do up to 300 loads of laundry per day for communities in need.

P&G also takes donations from those who want to support the effort. 

Tide Loads of Hope


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