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Robling Launches New Data-As-A-Service Platform

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Robling has launched Robling DaaS, a purpose-built retail data-as-a-service (DaaS) solution designed specifically to speed and simplify retailers’ journey to cloud-based analytics and reporting. With Robling’s managed service solution, retailers benefit from cost efficiencies of the cloud, while gaining an extremely flexible, high-performance platform for holistic reporting across merchandising, supply chain, e-commerce, CRM and financial systems. Three name-brand specialty retailers—Fresh Thyme, Hot Topic and a top 10 U.S. department store—are already implementing Robling’s platform.

Rather than simply move data as-is to the cloud, retailers can also unify the data and make it analytics-ready, with Robling’s platform. As a result, retailers drive new insights that:

  • Increase GMROI. Optimize inventory management, improve localization and increase comp store sales and availability.
  • Improve marketing performance. Support personalization at scale and more effective customer journeys.
  • Enhance customer loyalty. Connect online and in-store systems to drive highly connected, omnichannel experiences. 
  • Raise top-line revenue. Take advantage of net-new cross-sell and up-sell opportunities, such as buy online, pick up in store (BOPIS) transactions.

“We don’t just help retailers reduce the cost of data warehousing,” says Robling’s co-founder and CEO Jeff Buck. “We help them turn data from a cost center into a profit center.”

To achieve this, Robling’s software includes an exhaustive catalog of fundamental and advanced retail metrics and KPIs, an enterprise data model and critical source data APIs and connectors.


Designed and built by retail analytics experts

Buck, together with Robling co-founder and chief design officer Juan Pereira, co-founded QuantiSense in 2001. QuantiSense, the leading analytics application for specialty retailers, was ranked No. 1 on the RIS News Software LeaderBoard. The company was acquired by Epicor in 2014, later becoming a key component of Epicor’s spinoff, Aptos Retail.

The Robling DaaS solution is engineered from the ground up to power data-driven decision-making, from granular pricing and promotions decisions to long-term executive strategy. 


Extreme performance and scalability with Snowflake

As a DaaS solution, Robling eliminates both the capital and operating expenses of on-premise data warehousing, thanks to its partnership with Snowflake, a cloud-built data warehouse. With Snowflake, retailers only pay for the compute power they need, rather than buying and maintaining redundant on-premise systems.

Besides driving down costs, Snowflake’s platform also supports enterprise-scale security, instant elasticity, performance and economical per-second pricing.


Extreme flexibility that extends the life of current investments

Because of the extreme flexibility of Robling’s platform, retailers do not need to make any changes to their current systems. Robling can unify data from any existing system and accommodate new systems and data sources as they come online.

In addition, retailers have the flexibility to use any analytics and reporting tools they choose, including Tableau, Qlik, Microstrategy and more. They can also jumpstart their move to a BI platform via Robling’s partnership with Looker.

“We have pre-built connectors to bring all kinds of data into the system and deliver it to analytics applications,” said Buck. “We also have the skills and retail data expertise to map datasets from any system, even without pre-built connectors.”


A platform for growth and innovation

Robling’s platform can dramatically speed and simplify retailers’ current reporting processes. However, it can also serve as a platform to ask and answer new kinds of questions, because business users can combine datasets quickly and understand impacts across the business.

“We designed the Robling platform to help make those kinds of game-changing connections for retailers,” says Buck. “The platform can deliver reports in minutes that once took hours, but it also enables retailers to innovate in ways that they have not yet imagined.”


Data democratization and the power of self-service

By unifying data and readying it for analytics tools, Robling’s solution can dramatically expand self-service access to retail data and insights.

Business users don’t have to wait for scarce technical resources to provide the data or reports they need. Instead, they can reliably access the data themselves, then create reports in the intuitive, user-friendly interfaces of their choice.   

Robling’s name honors John A. Roebling, a 19th-century immigrant to the U.S. who built structures like the Brooklyn Bridge to the Delaware Aqueduct. 

About the author


Erica Sacra

Outside of her web editing duties, Erica enjoys watching movies and spending time with friends and family. She loves trivia and Kentucky Wildcats basketball.

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