Whole vegetables hidden in ice cream is available in 1,800 Kroger family of stores now that the retailer is offering Peekaboo brand. The Miami, Florida-based company is expanding its reach by partnering with Kroger, America’s largest grocery retailer.
Peekaboo is the only manufacturer of organic ice cream infused with veggies. The products are designed to deliver a boost of functional ingredients that support nutrition and wellness, and speak to today’s consumers’ desire for healthier, sustainable and plant-forward food choices that still meet their expectation of indulgence.
“As a certified B Corp., we are honored to partner with Kroger as we share its commitment to sustainability and social accountability,” says Jessica Levison, founder and CEO of Peekaboo Ice Cream. The company, which started with five flavors, is now rolling out a new lineup that will soon include its plant-based non-dairy varieties.
Aside from Kroger, Peekaboo ice cream already is available in more than 2,500 stores nationwide, including Safeway, Whole Foods, Bristol Farms, Lazy Acres and Shop-Rite. It has received national media attention with features in media including the Today Show, KTLA, CNBC, USA Today, WSJ and Gwyneth Paltrow’s Goop.
“This is just the beginning,” says Levison. “We are aiming to disrupt indulgent foods and make them better for you. Our mission is to blur the line between vice and virtue.” A mom frustrated with the “eat your veggies” argument night after night, Levison began experimenting with hiding veggies in her kids’ ice cream and then perfected the consistency, taste and pairings for each signature flavor.
Peekaboo Ice Cream uses organic ingredients to make a product that is gluten free, non GMO, certified organic and kosher. The five flavors currently on the market are: Strawberry with Hidden Carrots, Vanilla with Hidden Zucchini, Mint Chocolate Chip with Hidden Spinach, Chocolate with Hidden Cauliflower and Cotton Candy with Hidden Beets.