San Diego-based Bumble Bee Foods is moving to a “Best in Market” broker coverage model to prepare for growth in 2020 and beyond. The go-to-market approach will use a mix of direct, broker assist and local broker coverage to best address local markets and channels. Advantage Sales previously had represented Bumble Bee for more than 20 years.
“We have a bold innovation pipeline in the works and need additional capabilities, not only in the center of the store, but also in new growth areas, including fresh perimeter and frozen,” says Dan Nestojko, SVP of sales for Bumble Bee. “Our growth trajectory requires a contemporary and world-class representation by market and by channel.”
Beginning in mid-October, Bumble Bee will partner with broker representatives including Beacon United, HWY Partners, Impact Group and On Shelf Marketing Group.
“We have been industry leaders for nearly 120 years and this is only a preview of what’s to come as we make strategic changes based upon what is important to our customers, as well as what will support our dynamic future growth plans,” says Todd Putman, EVP and chief growth officer for Bumble Bee. “We’re looking forward to working with new broker team members to represent our market-leading suite of brands.”
One of North America’s largest branded shelf-stable seafood companies, Bumble Bee works to protect the health of oceans, marine life and the fishing community through multiple efforts, including the development of dolphin-safe fishing practices, partnerships with organizations like World Wildlife Fund, the Marine Stewardship Council and the Global Ghost Gear Initiative. It is also as a founder of the International Seafood Sustainability Foundation.