Carlisle, Pennsylvania-based Giant Food Stores is expanding its Giant Choice Rewards program across the chain. An enhancement to Giant’s previous Gas Extra Rewards program, Choice Rewards brings customized savings and rewards right to customers’ with the Giant or Martin’s app.
“When we designed Giant Choice Rewards, we did so with today’s families in mind,” said Matt Simon, chief marketing officer, Giant Food Stores. “We know no two families are the same so no loyalty experience should be either. Easy to use, our new program gives our customers more of what they’ve been asking for while providing us with a new way to meet their evolving needs, helping us deliver a truly unique customer experience.”
The chainwide rollout comes after the program’s pilot this summer generated excitement over the new rewards and the program’s flexibility among participants in the test market.
“We’re always looking for ways to use technology to give our customers a better shopping experience,” said Simon. “Following the positive feedback we received from our associates and customers during the pilot, we’re excited to introduce the expanded program to all of our customers, offering them the freedom to choose the reward that matters most to them and additional ways to be rewarded, just in time for the holiday season.”
Through Giant Choice Rewards, customers will be able to earn points through personalized “bonus earn” offers in addition to being able to continue earning points on qualifying purchases at the rate of one point for every $1 spent as they do today.
When it comes time to redeem points, customers can choose from among new offers such as converting points to dollars to save directly on groceries, leading to discounted or free products. They may also continue to redeem for discounts on gas, enjoying 10 cents off each gallon for every 100 points earned up to free gas.