Emeryville, California-based Peet’s Coffee previewed Peet’s Blended Coffee, a new line of four ready-to-drink beverages, at this year’s National Association of Convenience Stores (NACS) trade show in Atlanta, Georgia. Available in four flavors, they are made with real cream, real sugar and 100 percent single-origin Colombian coffee. Peet’s Blended Coffee, slated to launch across convenience, grocery, mass and drug stores, will be available in California starting early January 2020, distributed by Keurig Dr Pepper.
“One of the top reasons consumers buy ready-to-drink coffee is for a creamy treat,” says Gretchen Koch, senior director of marketing, Peet’s Coffee. “We know consumers are turning to this category for indulgence, but they are not fully satisfied with the options they have today. Our Blended Coffee offers consumers better indulgence with real cream, real sugar and premium, single-origin Colombian coffee, which ultimately provides an upgraded creamy coffee experience.”
Peet’s previewed the following Blended Coffee offerings at NACS. Each flavor comes in 13.7-fluid-oz. glass bottle with a suggested retail price of $2.99 to $3.49 USD.
- Chocolate Truffle—made with real cocoa
- Caramel Dulce—featuring a dulce de leche profile
- Vanilla Créme—featuring Madagascar vanilla
- Coffee & Cream—blended with real cream, milk and sugar
Alfred Peet, the company’s founder, opened the first Peet’s storefront in 1966.