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Briggo Coffee Robot Barista Coming To Houston-Midtown Store


Austin, Texas-based Briggo, creator of the world’s first gourmet, robotic barista, will open its first grocery store location in the U.S. inside the new Houston-Midtown Whole Foods Market, scheduled to open Nov. 7 at 515 Elgin Street. Briggo officially has joined the Friends of Whole Foods Market program and will deliver shoppers an in-store coffee service that also includes Whole Foods Market’s artisan house brand, Allegro Coffee.

Houston shoppers can experience Briggo’s “Connected Coffee” while ordering ahead via the Briggo mobile app or at multiple touchscreen kiosks inside the store. Customers can choose from coffees, cappuccinos, seasonal lattes and several other gourmet hot and iced coffee and tea drinks. Using Briggo’s robotic technology, drinks are made within minutes from Briggo and Allegro beans, fresh dairy and gourmet syrups. Additionally, customers can now purchase Briggo Blend as a packaged product for in-home brewing, which will be available in the Houston-Midtown Whole Foods Market store and online. The blend features Briggo’s classic high-altitude arabica beans from Guatemala, El Salvador and Brazil.

“We’re honored to be selected by Whole Foods Market to deliver a transformative in-store coffee experience. Briggo uniquely offers premium quality and consistency to on-the-go customers, and we couldn’t be more excited to serve the Houston community with such a beloved grocery retail partner,” says Briggo CEO Kevin Nater. 

BriggoBriggo has met Whole Foods Market quality standards, which prohibit ingredients that include hydrogenated fats, high-fructose corn syrup and artificial sweeteners. 

“We are always looking to deliver fresh convenient experiences for our shoppers,” says Jessica Johnson-Keller, Southwest regional VP for Whole Foods Market. “Briggo aligns with our Friends of Whole Foods Market mission and quality standards and we’re thrilled to have such an innovative local partner.” Friends of Whole Foods Market is an opportunity for innovative businesses and entrepreneurs to establish independent retail spaces inside Whole Foods Market stores. 

Following a launch inside the George R. Brown Convention Center in 2018, Briggo’s Midtown Whole Foods Market Coffee Haus will be the brand’s second Houston location and one of several openings in the fourth quarter of 2019. Briggo’s expansion is set to continue at an accelerated rate in the months to come, in large part, because of the company’s partnership with SSP America to place coffee hauses in airports throughout North America. Support for Briggo’s aggressive growth plans soon will come from Foxconn Industrial Internet (Fii), with which Briggo recently confirmed an agreement  or mass production of the company’s automated, IoT Coffee Hauses. Briggo’s Coffee Hauses can now be found serving airports, convention centers, corporate offices, hospitals and grocery retailers in Austin, Houston, Dallas-Fort Worth  and San Francisco.

About the author


Erica Sacra

Outside of her web editing duties, Erica enjoys watching movies and spending time with friends and family. She loves trivia and Kentucky Wildcats basketball.

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