Beverages Category News Northeast

Geloso Beverage Group Launches Mad Bean Coffee

Geloso Mad Bean

Geloso Beverage Group continues to expand with the introduction of its new brand, Mad Bean Coffee.

Mad Bean Coffee is a 4.5 percent ABV iced coffee flavored malt beverage. The product will be produced in two sizes; 24-oz. cans and 12-oz. cans that will be packaged as a 4-pack. Consumers will be able to enjoy the beverage in two hot flavors; the rich and distinctive chocolate taste of mocha, and the creamy infusion of vanilla. It is made from 100 percent Arabica gourmet beans.

Mad Bean Coffee follows the breakthrough trend of coffee flavored beers.

Mary Chapman, marketing director for Geloso Beverage Group explains, “Mad Bean is the perfect drink for any occasion, whether it’s a pre-game, a tailgate, a brunch, anything,” said Mary Chapman, marketing director for Geloso Beverage Group. “The convenience of hard coffee in many situations is what makes Mad Bean extremely appealing to our consumers.”

Mad Bean will be available to consumers by October 2019.

“Geloso Beverage Group prides itself on being an innovator in the flavored malt beverage category,” said Paul Rene, VP of U.S. operations. “We believe this could be the next big category that is going to change the shelves at retail.”

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