San Diego, California-based Mercato, the online grocery e-commerce platform for independently owned grocery and specialty food stores, launched Mercato Green. The delivery membership program allows consumers in more than 25 states across the U.S. to receive unlimited free, same-day deliveries from their favorite local grocers. Mercato will also plant a tree for every order placed by a Mercato Green member.
There are two Mercato Green membership plans; both come with a 14-day free, unlimited trial. The Neighborhood plan covers deliveries up to three miles from the store, and the City plan covers up to 10 miles.
Online grocery sales, estimated to reach $29.7 billion by 2021, continue to climb. With Mercato, consumers order fresh foods and pantry staples from stores in their community. They can then have those products delivered to their doorstep, typically within an hour or two. This saves consumers time and hassle, while also supporting local, independent businesses.
“We’re making local grocery delivery more accessible to everyone,” says Mercato founder and CEO Bobby Brannigan. “We all lead busy lives and time is often our most constrained resource. A simple trip to the grocery store can take an hour, or more, and many people go multiple times a week. Mercato Green helps reduce the time people spend on grocery shopping and increases access to these great stores. Since the monthly cost of the program is around the price of a single grocery delivery, it’s a great value as well.”
Mercato.com provides an online storefront where consumers can easily select everything from meat and fish to produce, bakery items, prepared foods and pantry staples. Mercato also offers merchants white label options, as well as weekly circular and real-time inventory management through an API.