While increasing its acreage of traditional greenhouse commodities of tomatoes, peppers, cucumbers, and eggplants, Pure Flavor continues to focus its strategic growth efforts on bringing new specialty items to market to meet retail, foodservice and consumer demand. After years of research and development, the company will be unveiling its new RedRoyals Cherry Tomatoes on the Vine at the PMA Fresh Summit in Anaheim, California, Oct. 18-19.
“We are excited to be bringing a new variety to market that we believe will be a game changer,” says Jamie Moracci, president. After researching consumer trends, trialing dozens of varieties and conducting community sensory testing, the team selected a fantastic variety with a unique burst of sweet and unmistakable flavor.
Pure Flavor has been busy developing additional products to strengthen the brands product offering in the marketplace this year. The company has been working with their growers, seed companies and retail partners to bring new items to market. The items on display at Fresh Summit will include:
- RedRoyals Cherry Tomatoes on the Vine
- Mini Munchies Tomato Snack Packs
- Organic Sangria Medley Tomatoes
- The Craft House Collection
- Stingrays Hot Peppers
- ’3’ Sweet Snacking Tomatoes
“It’s been a great year for launching new products and brands; we look forward to showcasing them all at Fresh Summit in Anaheim at Booth 4451 and in the New Product Showcases,” says Chris Veillon, CMO.