Christine Prociv has joined Aryzta North America as VP of marketing and innovation to lead the La Brea Bakery brand and overall innovation for the company. Prociv’s skill set is in marketing and innovation with more than 20 years of experience at Kraft Foods and Conagra in senior positions. For the last eight years, she was president of Innovation Station, a consulting firm she co-founded. Prociv holds a bachelor of arts in economics from Barnard College and an MBA from Harvard Business School.
Tuan Nguyen has rejoined Aryzta North America as VP of procurement. Nguyen held the same position from 2016-18 and is returning to the role. Nguyen has a skill set in procurement and risk management with nearly 20 years of experience with Procter & Gamble, Booz & Co. and Coca-Cola. He holds a bachelor of science degree in biomedical and electrical engineering and a certificate in markets and management from Duke University.
“We are excited to add such high caliber executives to our team to help lead us in the future,” says Dave Johnson, CEO of Aryzta North America.
A global specialty frozen bakery company based in Los Angeles, Aryzta North America was formed from bakery companies around the world. Its food portfolio includes breads, artisan breads, cookies, donuts, pastries, cakes, muffins, buns, pizza and flatbreads from brands like La Brea Bakery, Otis Spunkmeyer, Oakrun Farm Bakery, Pennant and Mette Munk.