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H-E-B Buddy League Encourages Students To ‘Be a Buddy, Not a Bully’

H-E-B Buddy League

October is National Bullying Prevention Awareness Month and San Antonio, Texas-based retailer H-E-B invites Texas students to join the H-E-B Buddy League, challenging them to “Be a Buddy, Not a Bully.” Inspired by H-E-B’s commitment to diversity and inclusion, the effort promotes kindness and respect and discourages harmful behaviors such as teasing, exclusion and bullying.

In its fourth year, the H-E-B Buddy League kicked off a statewide tour of the H-E-B Buddy League Training Academy. Using song and animation, the live show takes students through five training tasks that demonstrate bullying behaviors and show ways to stand up to bullying and promote unity. The live performance will stop at nearly 30 elementary schools across Texas throughout the month.

Here’s what some educators from around the state are saying about H-E-B Buddy League:

“The students were awestruck with the show,” says Leonor Delgado, counselor at Frank Madla Elementary School in San Antonio. “The show had their complete attention. The children were so into the message of not bullying that it made a difference in how they treated each other throughout the school year.”

“It was a very high impact show and the students thoroughly enjoyed the show,” says Troy T. Whittemore, counselor at Garza Elementary School in Brownsville. “As a guidance counselor I was able to provide lessons from the information packet provided prior to the show…Very helpful!” 

“We LOVED the Buddy League presentation,” says Brenda Barajas, counselor at Freedom Elementary in San Antonio. “It was not only relevant, but so entertaining. Our kids loved it and have been asking if we will have it again this year.” 

Additionally, H-E-Buddy and H-E-B Partners (employees) will visit first-grade through third-grade classrooms at more than 300 schools to engage students in a variety of anti-bullying activities and conversations. Teachers will receive an H-E-B Buddy League Kit filled with bilingual materials to continue the dialogue of kindness and inclusion. For schools not scheduled for visits, teachers can download a free activity guide paired with an interactive H-E-B Buddy League Training Academy video and order free H-E-B Buddy League Kits by clicking here.

Bullying is a widespread issue that can cause negative physical, social and mental health issues. It’s estimated that between one and four and one in three students has been bullied at school with many more experiencing cyber bullying, according to the National Center for Education Statistics and Bureau of Justice Statistics. Children who are bullied more often experience depression, anxiety and feelings of sadness and loneliness, as well as experience lower academic achievement and school participation.

In addition to the presentations and online resources, first-grade through third-grade students are eligible for the H-E-B Buddy League Student Advocate Award, which recognizes children who demonstrate acts of kindness, respect, courage and inclusion. Teachers can nominate students online at through Feb. 28, 2020. Winners will be recognized and receive an H-E-B Buddy League Prize Pack.

“H-E-B is a passionate supporter of education and understands that children are successful and learn best when they have safe learning environments,” says Sonia Quirino Canales, H-E-B diversity and inclusion manager. “Since we launched the program, tens of thousands of Texas elementary students have participated in the H-E-B Buddy League and we hope to reach even more children this year.”

Below is a full schedule of the H-E-B Buddy League Training Academy live performances.

Date Showtime School Address
Wednesday, Oct. 16 8:30 a.m. Dogan Elementary 4202 Liberty Road, Houston
Wednesday, Oct. 16 12:30 & 1:30 p.m. Benavidez Elementary 6262 Gulfton, Houston
Thursday, Oct. 17 1 & 2 p.m. C G Sivells Elementary 1605 N Alabama Road, Wharton
Friday, Oct. 18 8:30 a.m. Edna Elementary 400 Apollo Drive, Edna
Friday, Oct. 18 1:45 p.m. Los Encinos Elementary 1921 Dorado Street, Corpus Christi
Monday, Oct. 21 1:30 p.m. Ralph Pfluger Elementary 4951 Marsh Lane, Buda
Tuesday, Oct. 22 8:30 & 9:30 a.m. Col Santos Benavides Elementary 10702 Kirby Drive, Laredo
Tuesday, Oct. 22 1:30 p.m. Santo Niño Elementary 2701 Bismark Street, Laredo
Wednesday, Oct. 23 8:30 a.m. Harmony Elementary 10625 Green Lake Drive, San Antonio
Wednesday, Oct. 23 1:30 p.m. Maverick Elementary 107 Raleigh Place, San Antonio
Thursday, Oct. 24 8:30 a.m. Gregorio Esparza Elementary 5700 Hemphill Road, San Antonio
Thursday, Oct. 24 1 & 2 p.m. Lewis Elementary 1000 Seascape, San Antonio
Friday, Oct. 25 8:30 a.m. Briscoe Elementary 2015 S. Flores, San Antonio
Friday, Oct. 25 1:15 p.m. Baty Elementary 2101 Faro Drive, Austin



About the author


Erica Sacra

Outside of her web editing duties, Erica enjoys watching movies and spending time with friends and family. She loves trivia and Kentucky Wildcats basketball.

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