The Ferrero Group has launched Tic Tac Coca-Cola, the result of a collaboration between two brands of the Fast-Moving Consumer Goods (FMCG) sector. With this pairing, Tic Tac brings Coca-Cola into the Sweet Package Food market, creating the first mint featuring Coca-Cola. This special edition will be available in the next few months in more than 70 countries all around the world.
The introduction of this exclusive limited edition is supported by a 360-degree global integrated communication plan, including a dedicated TV campaign as well as comprehensive online and social media communication activities.
The new flavor is available in three different promotional packs, in terms of size and weight. The formats will be available worldwide in the company’s well-known boxes with flip-top lids.
Tic Tac was founded in 1969 and has a market presence on five continents.
